New year, BETTER YOU
New year, new you, right? No babe, new year, BETTER YOU.
Be present for the moments that matter – like first dates!
You might have heard about our recent partnership with Rennie where we hosted a one-of-a-kind dating experience, the Rennie Reconnect.
If it doesn’t ring any bells, let me tell you about how it went, because it was UNREAL.
Why Rennie?
Because first dates can be nerve-wracking, with many of us worrying about how it will go and what to say. This doesn’t sit well with us at Thursday. We are all about creating lasting connections and meaningful romance – so we don’t want awkwardness to get in the way.
Partnering with Rennie to take the awkwardness out of dating was a no-brainer.
A night to remember
We selected 20 lucky singles and paired them up for a ‘First Dates’ style dinner at the Bleeding Heart Bistro in Farringdon, London. But the twist, they only found out who their date was when they sat down.
In the name of being present, the Thursday community got involved by voting for their preferred activities via Instagram. They had our daters draw portraits of each-other, feed each-other, and share some personal info about their childhood aspirations.
To announce these results and showcase our daters reactions, we went live on Instagram to keep the online community in touch with what was happening in real time.
We’re happy to report it went amazingly – even better than expected – and you know us, our standards are high.
Thousands of people voted on the Instagram polls and tuned in live to cheer on their favourite couples. We’ll let you in on a little secret, some of our daters have confirmed they’ll be going on a second date…
This was one of the most fascinating campaigns we at Thursday have ever done, and if you’re not convinced yet, have a look at the video for yourself:
LINK TO VIDEO HERE
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Rennie Peppermint for heartburn relief. Always read the label.
